Cookies Policy

Cookies Policy – Equinox Home Improvement

At Equinox Home Improvement, we prioritize your privacy while enhancing your online experience through the use of web cookies. This Cookies Policy explains how we use cookies on our website, how they improve your browsing experience, and how you can manage or control their usage. We believe in transparency and are committed to ensuring that you fully understand the role cookies play when you interact with our site.

What Are Cookies?

Cookies are small text files stored on your device (computer, smartphone, or tablet) when you visit a website. They contain information about your interaction with the website, helping it remember your preferences and provide a more personalized experience. Cookies can also be used for analytics, advertising, and other functionality that improves the overall user experience.

At Equinox Home Improvement, we use cookies to make your interaction with our site more efficient and enjoyable. By using cookies, we can ensure that your preferences are saved for future visits, help protect your data, and offer personalized content that aligns with your interests.

Why Do We Use Cookies?

Cookies serve a variety of purposes on our website. Here are the main reasons we use cookies at Equinox Home Improvement:

1. Improving Website Functionality

Cookies help us enhance the functionality of our website by remembering your preferences, such as language settings, page preferences, and login details. This means you won’t have to re-enter information each time you visit, streamlining your browsing experience.

2. Authentication and Security

Cookies allow us to authenticate your account and ensure the security of your data while using our site. For instance, cookies help verify your identity when you log into your account, ensuring that only authorized users can access certain features.

3. Personalization

By using cookies, we can tailor the content you see to your preferences. Whether it’s showing you relevant home improvement services, suggestions based on your browsing history, or localized content based on your location, cookies enable us to personalize your experience with Equinox Home Improvement.

4. Analytics and Performance Tracking

We use cookies to gather data on how visitors use our site. By analyzing this data, we gain insights into which pages are popular, how users navigate the site, and how we can improve the overall user experience. Cookies from services like Google Analytics help us better understand our audience and optimize our website’s performance.

5. Advertising and Marketing

Cookies also play a key role in delivering personalized advertisements. By tracking your browsing habits, we can show you ads relevant to your interests, whether you’re looking for home renovation ideas, kitchen remodeling services, or deck construction. Additionally, cookies help us track the performance of ad campaigns, ensuring that we’re reaching the right audience with the right message.

Types of Cookies We Use

At Equinox Home Improvement, we use different types of cookies to serve various functions on our website:

1. Session Cookies

These cookies are temporary and are deleted once you close your browser. Session cookies help us track your activity during a single visit, such as keeping you logged in or remembering items in your cart.

2. Persistent Cookies

Persistent cookies remain on your device after you’ve closed your browser. They allow us to remember your preferences and activities for future visits. For example, if you choose to stay logged in, a persistent cookie will store this preference.

3. First-Party Cookies

These cookies are set by Equinox Home Improvement and are used primarily for site functionality, security, and analytics purposes

4. Third-Party Cookies.

Third-party cookies are placed on your device by external services we use, such as analytics or advertising platforms. These cookies help us track user behavior, serve relevant ads, and gather insights from advertising campaigns.

Cookies We Use for Security and Site Integrity

Security is a top priority for us, and cookies play a role in maintaining the integrity of your account and our website. Cookies help prevent unauthorized access to your account and protect you from phishing, spam, and other harmful activities. For instance, we use _csrf cookies to prevent cross-site request forgery attacks, ensuring that your data and our site remain secure.

How We Use Cookies for Advertising and Insights

Cookies allow us to deliver personalized advertisements to you based on your online activity. Here’s how we use cookies for advertising and marketing at Equinox Home Improvement:

1. Ad Targeting and Personalization

Cookies help us show you ads that are most relevant to your home improvement needs. For instance, if you’re browsing pages related to kitchen renovations or siding installation, you may see related ads that fit your interests. This allows us to deliver a more personalized and effective marketing experience.

2. Ad Performance Tracking

We use cookies to track the success of our advertising campaigns. By understanding which ads lead to inquiries or sales, we can refine our marketing strategies to reach more people who are interested in our services.

3. Cross-Platform Advertising

Cookies enable us to track users across multiple devices and platforms. This ensures that you don’t see the same ad repeatedly, regardless of the device you’re using. By doing this, we improve your experience and deliver a more seamless advertising experience across different platforms.

Managing and Controlling Cookies

You have control over how cookies are used on your device. Here are some of the ways you can manage cookies:

1. Browser Settings

Most web browsers allow you to accept, decline, or delete cookies. You can modify your browser settings to control how cookies are stored and managed. Keep in mind that disabling cookies may limit the functionality of certain features on our website.

2. Opting Out of Targeted Ads

If you’d prefer not to see personalized ads based on your browsing history, you can opt out through tools such as the Digital Advertising Alliance in the U.S., the European Interactive Digital Advertising Alliance in Europe, or the Digital Advertising Alliance of Canada.

Your Consent to Use of Cookies

By continuing to use the Equinox Home Improvement website, you consent to the use of cookies in accordance with this Cookies Policy. If you do not agree with the use of cookies as outlined here, we encourage you to adjust your browser settings to manage or disable cookies.

Changes to Our Cookies Policy

We may update this Cookies Policy from time to time to reflect changes in technology, legislation, or business practices. We encourage you to review this policy periodically to stay informed about how we use cookies and how we protect your privacy.

If you have any questions or concerns about our Cookies Policy or how we use cookies to improve your experience, please feel free to contact us at:

Equinox Home Improvement
Phone: (844) 846-8566
Email: hello@equinoxhomeimprovement.com

We are committed to maintaining the highest standards of privacy and security while ensuring that your experience with Equinox Home Improvement is seamless, efficient, and personalized.